By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, Scott Varland, creative director at the IPG Media Lab, mentioned from the stage that he approaches beacons from an experience designer perspective. “I’m most excited about things that are very […]

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Back-to-School Shoppers & Real-Time Deals

by mobilefuture on August 22, 2014

By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all that shopping. What’s consistent in all the studies is the high focus of consumers using their smartphones and tablets to find deals. In a survey I wrote about here yesterday […]

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Mobile Shoppers & 15-Mile Deal Limit

by mobilefuture on August 22, 2014

By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. While more than a third (39%) of back-to-school shoppers spend more than an hour on their smartphone or tablet planning for their shopping, the majority (77%) are not willing to […]

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Mobile Commerce Sales: The March to $59 Billion This Year

August 19, 2014

By Chuck Martin Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce sales of $59 billion this year, an increase of 74% from $34 billion a year ago, according to a new index. The world’s 500 largest mobile commerce businesses combined will […]

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Walmart & Teaching the Masses to Scan

August 19, 2014

By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the Savings Catcher feature in its app is a great example of this. After a shopping trip, a consumer can scan the code on their Walmart receipt via the retailer’s app […]

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Beacons: Coming to a Mannequin Near You

August 19, 2014

By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes up a passing smartphone, as long as it has Bluetooth turned on and a certain app in its library. The key here is that the mobile shopper can […]

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89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons

August 14, 2014

By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through in a new survey of moms, with most (85%) saying they expect to do more than half or all of their back-to-school shopping in stores this year. The majority (52%) […]

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Big Money Chases $516 Billion Mobile Commerce Revenue

August 14, 2014

By Chuck Martin With lots of money passing through mobile commerce, there’s also a large amount behind the scenes flowing into it. I’m talking about the investment activity and specifics of where the money is flowing. Inside a lengthy report on overall digital activity are some interesting insights into the mobile commerce aspects of the […]

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Mobile Commerce Living in the Shadows

August 12, 2014

By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by desktop, laptop, smartphone and at physical stores. We know from countless studies that the overwhelming number of sales happens in a brick and mortar store, not online or via mobile. […]

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