More Coupons Finding Mobile Shoppers

by mobilefuture on September 4, 2014

By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though the economics would imply they should be. A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a […]

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Softcard, CurrentC: The New, Big Names in Mobile Payments

by mobilefuture on September 4, 2014

By Chuck Martin Maybe mobile payments aren’t moving along as quickly as some might like, but at least some of the major players behind the scenes are active in creating new names for their ventures. A few weeks back, the leadership of Isis, the unfortunate initial name of the joint venture of the major phone […]

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On Tracking the Increases in Mobile Commerce

by mobilefuture on September 4, 2014

By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending and back-to-school shopping surveys are coming to a close. In one of the last of the summer studies, mobile traffic, sales and order values all are up. More than a […]

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Mobile Payments & the Under $5 Cash Purchase

September 4, 2014

By Chuck Martin To hit its stride, maybe mobile payments will have to replace the idea of using cash more than credit or debit cards. For small purchases, consumers largely turn to cash rather than plastic, based on a new study. When making a purchase of less than $5, most consumers prefer to use cash, […]

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Billions Spent in Mobile Train Ticketing

September 4, 2014

By Chuck Martin While trains around the world keep rolling along, more and more travelers are using mobile to pay for the ride. Mobile train ticket sales are now in the billions of dollars, though the scope of payments varies widely by country, based on a new study. In yet another reminder of the global […]

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Mobile Payments vs. Chip-Enabled Cards

September 4, 2014

By Chuck Martin The future of mobile payments may have just received a boost from Walmart. The massive retailer this week notified the world that it’s introducing a chip-enabled Walmart MasterCard to increase security. Unlike traditional magnetic strip credit cards, common in the U.S., chip-enabled cards are inserted into a payment terminal for the chip […]

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Those Who Browse Online, Buy Online

September 4, 2014

By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what to purchase as well as to actually make the purchase. While in-store purchasing still rules, sellers of various products and services may want to take a hard look at the […]

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Commerce Growth: Desktop, 10%; Mobile, 47%

September 4, 2014

By Chuck Martin Commerce is up and commerce is really up, depending on where it’s done. Desktop-based ecommerce increased a little while mobile commerce is up a lot, based on new research. For the second quarter compared to a year ago, ecommerce increased 10% while mobile commerce is up 47%, according to new data from […]

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The Beaconing Experience: Moving Mobile Commerce Beyond the Coupon

August 22, 2014

By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, Scott Varland, creative director at the IPG Media Lab, mentioned from the stage that he approaches beacons from an experience designer perspective. “I’m most excited about things that are very […]

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