The Internet of Things & Connecting with Consumers

by mobilefuture on July 17, 2015

By Chuck Martin The Internet of Things is about connections. While much of the IoT focus has been around how smart or networked objects will connect to each other, our exploration and intended insights in this column will be to explore how all of these networked things cause and allow new interactions with people. In […]

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By Chuck Martin The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million ‘white-goods’ smart devices shipped last year, the home connected appliance situation is going to dramatically increase, based on a new global study. More importantly, when connected devices outside of major appliance […]

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By Chuck Martin Google just gave beaconing around the world a big boost. A new open way for Bluetooth Low Energy (BLE) beacons to communicate with mobile devices was just introduced by the search giant. Eddystone, named after a lighthouse in the U.K, is Google’s new standard that developers can use for both Android and […]

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Softcard Mobile Payments Closing, Shutting Down Accounts

March 5, 2015

By Chuck Martin Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, is officially calling it quits. The email notice that Softcard is officially shutting down on March 31 went out yesterday to whomever might still be using the mobile payment service. This follows the announcement last week that Google is purchasing the […]

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CES Innovations & Not Ignoring the Smartphone

January 19, 2015

By Chuck Martin Mobile commerce doesn’t operate in a vacuum. After attending numerous sessions during the official Press Day of CES, held before the opening day of the main International CES today, it strikes me still as somewhat apparent that if not the virtual hub, the smartphone will play a role in much of the […]

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Beaconing on Tap for Retailers to Reach Holiday Shoppers

September 22, 2014

By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has a smartphone, retailers are looking for new ways to bring the digital and physical shopping experiences together, with beacons high on the agenda. An entire section of the new Holiday […]

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Sears Lets Mobile Shoppers Return, Exchange Items from Their Car

September 22, 2014

By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a service that lets mobile consumers return and exchange items without getting out of their car. The idea is that a shopper with an item to either return or exchange, and […]

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Subway & the Full Menu of Mobile Payment Options

September 22, 2014

By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to try out Apple Pay? Subway has it. Softcard? Check. Pay by the Subway app? No problem. While the positioning of the payment titans takes the stage, Subway has been quietly […]

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4,000 Beacons Coming to All Macy’s Stores

September 22, 2014

By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy is another major nod to beacons. Following beacon trials in New York and San Francisco, Macy’s is expanding its beacon program to all stores nationwide, with the installation of more […]

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