Hillshire Taps Beacons: 20X Purchase Intent Increase

by mobilefuture on July 22, 2014

By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be the first nationwide deployment, Hillshire Brands has some initial findings. Purchase intent increased 20 times for those exposed to messages sent from beacons in grocery stores, according to […]

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When Commerce Takes More than Just a Smartphone

by mobilefuture on July 22, 2014

By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles walked, it takes a Bluetooth-linked smartphone to see the detailed results. But mobile commerce sometimes involves more than a smartphone. While I’ve been using mobile payments via Android for some […]

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Smartphone Owners Research, Scan, Tap & Pay

by mobilefuture on July 22, 2014

By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most research around mobile looks at how many people are doing what, generally to identify market size trends and directions. One recent study took a look at some of the behaviors […]

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Shoppers Take Smartphones Over Tablets for Mobile Web Transactions

July 22, 2014

By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now accounting for 22% of all payment transactions, more of those transactions come from smartphones than tablets, based on a new global study. While smartphones accounted for 12% of total payment […]

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Mobile Shoppers End Up in the Store

July 22, 2014

By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the categories of products bought by mobile devices also differ, according to a new study. As might be expected, more people use mobile devices to buy digital content while most consumers […]

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Direct Mobile Commerce: Bypassing the Retailer

July 22, 2014

By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of that activity has centered on targeting a mobile shopper in relation to a physical store, kind of geofencing 101. I’ve noticed that advancements in location technology are empowering manufacturers to […]

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Mobile Commerce & the Little Things

July 14, 2014

By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of commerce are getting better and becoming more seamless. Research regularly shows that mobile shoppers are attracted to deals, so during some travel and shopping trips over the weekend, I looked […]

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Smartphone Commerce: Visits, Revenue, Orders Increase

July 14, 2014

By Chuck Martin More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in stores and most online buying is from desktops, mobile continues to increase its influence on all areas. Two separate studies out this week provide yet another snapshot of the scope […]

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Biggest Mobile Shopping Driver: the Deal

July 14, 2014

By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their smartphone as the easiest to use in-store device but the use or purchase influence depends on the type of products being shopped for, based on a new study. Mobile influences […]

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