The Gratification of Instant vs. Deferred Rewards

by mobilefuture on May 16, 2013

By Chuck Martin Companies continue to find innovative ways to incent and reward mobile commerce behaviors. Visa this week introduced an enhancement to its Visa Offers program, which allows merchants who take Visa credit cards to send targeted rewards to Visa cardholders. After a consumer opts in to receive offers — another totally separate challenge [...]

LinkedInShare

Mobile Commerce Can Work at 30,000 Feet

by mobilefuture on May 16, 2013

By Chuck Martin Mobile for commerce keeps popping up in numerous new places. By now, we’re getting used to seeing iPads being used as checkout devices at small businesses and mobile payment devices in taxis. Seeing LevelUp used at all the concession stands in the Austin convention center at the recent SXSW was kind of [...]

LinkedInShare

Linking the Mobile Shopper to Available Products

by mobilefuture on May 13, 2013

By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person who leveraged location to show where potential customers could find their products, all in very limited supply. California tequila-maker Tres Agaves Products ran a test in three states to see [...]

LinkedInShare

Consumer Loyalty Programs & the Mobile App

May 13, 2013

By Chuck Martin Mobile apps relating to loyalty programs may give retailers an edge over showrooming. Deep inside a new study analyzing how brands connect and build loyalty with their customers is an interesting piece of mobile commerce insight. The 2013 Maritz Loyalty Report just out comprised a survey of 6,000 consumers involving loyalty programs [...]

LinkedInShare
Read the full article →

The Road Ahead for Mobile Payments

May 13, 2013

By Chuck Martin There obviously are multiple issues around the mobile payments, many dealing with consumer adoption. Last night, I got to participate in a one-hour Twitter chat dealing with some of the specifics relating to opportunities and impediments around forward movement. In on the chat were John Tuders, Senior Vice President, Product & Payments Innovation Executive [...]

LinkedInShare
Read the full article →

All Commerce Signs Point Up for Group of Retailers

May 13, 2013

By Chuck Martin Though we wrote about the 10% world of mobile commerce yesterday, it doesn’t mean commerce isn’t growing in some substantial ways. A new report out today indicates that some retailers are seeing significant year-over-year growth, to the tune of an 85% increase in orders via smartphones. The research is based on 76 million Web [...]

LinkedInShare
Read the full article →

The 10% World of Mobile Commerce; Running in Easy Mode

May 7, 2013

By Chuck Martin Samsung’s hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It’s called Easy Mode and when you switch the phone to it, the device provides large buttons to only those features that might be most useful, such as camera, phone, internet, contacts, phone and calendar. While [...]

LinkedInShare
Read the full article →

Augmented Reality & the Move to the World of Flat Surfaces

May 7, 2013

Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased by data overlays over objects or places seen through the phone’s camera. The general ideas was that you could aim a phone camera at a building and see all the [...]

LinkedInShare
Read the full article →

Coupons & the Gradual Migration to Mobile

May 7, 2013

Those mobile coupons keep coming, mainly because they work. Going through a new study by BI Intelligence confirms what various other research has been finding, that mobile coupons are small, but effective and growing. The study points out that the number of mobile coupons is expected to increase to 53 million a year by next [...]

LinkedInShare
Read the full article →

← Previous Entries