The Net Future Institute is a U.S.-based think tank focused on business strategies and marketing tactics for a world of The Internet of Things (IoT) and the messaging that will connect consumers in what Martin calls The Internet of Everything (also the title of his next book). The organization explores how the mobile consumer is on the move, on location and how marketers will have to find and interact with their customers where they are in this new digital landscape.

The Net Future Institute delves into the networked marketplace to determine how, when and where marketers should best interact with connected customers, beyond coupons and discounts. The institute is led by New York Times business best-selling author Chuck Martin, who has been a leading pioneer in the digital interactive marketplace for more than a decade. Martin is a noted researcher and is also Editor of the MediaPost IoT Daily, where he writes the daily Connected Thinking column.