by mobilefuture on May 8, 2012
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and some are beginning to embrace the mobile Web, small and medium sized businesses (SMBs) may be charting a somewhat different course. With mobile media spending projected by Strategy Analytics to [...]
by mobilefuture on April 24, 2012
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before final usage patterns evolve, as more smartphone capabilities are utilized and more tablets are acquired, some early indicators are beginning to emerge. There are single-screen as well as multi-screen uses, [...]
by mobilefuture on April 24, 2012
We’re in a state of mobile transition. Pouring over some of the various pieces of mobile research this week, of which there is a lot these days, it stuck me that mobile is moving into its next phase, which we plead not to be called Mobile 2.0. Smartphone penetration in the U.S. has finally reached [...]
by mobilefuture on April 24, 2012
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general managers, directors and heads of many luxury brands in China, such as Chanel, Land Rover, Mercedes-Benz, Audi, Estee Lauder, Swatch Group, Bvlgari and Hermes. As in other markets, the brand [...]
by mobilefuture on April 24, 2012
It’s still early in the higher-speed mobile revolution. While the answer to the need for mobile speed is just around the corner, it could be interesting to monitor how the market adapts to the cost. It’s no secret that 4G mobile network speeds being rolled out by carriers like Verizon Wireless and AT&T provide dramatically [...]
by mobilefuture on April 24, 2012
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can plug in to the top of an iPhone or the bottom of an Android phone allowing personal swiping of credit cards, which works easily and well. And there are various [...]